Be Art

Be Art is a private cultural, social, and educational initiative, unique in Europe for its distinctive approach. It grew out of a long journey that began during an economic crisis and has continued through what has become a global crisis of values.

Be Art creates, organises, and activates strategic cultural initiatives designed to strengthen the cultural ecosystem and promote social and economic transformation through culture. These initiatives include exhibitions, concerts, multidisciplinary events, and forums for dialogue on cultural action.

Our aim is to build a powerful platform capable of bringing cultural initiatives to some of the most outstanding venues and landmark museums in Europe and the Americas. Throughout our journey, we have brought together leading artists from both Spain and the international scene. Among them are Japanese architect Toyo Ito, winner of the 2013 Pritzker Prize; Norman Foster, the British architect awarded the same prize in 1999; British pianist and musicologist Michael Nyman, composer of several film soundtracks; and sopranos Ainhoa Arteta and Pilar Jurado, among many other international artists.

02Areas of work

WHAT WE DO

Be Art is a management and communications agency specialising in culture and innovation. We turn ideas into cultural projects with a positive social impact, developing the strategies, processes, and policies needed to bring them to life.

We tailor each project to the client’s needs, from concept and content development to launches in national and international media. We produce and manage cultural initiatives and build strategic partnerships with cultural centres, public institutions, foundations, private companies, and brands.

As a cultural innovation consultancy, we design tailored programmes in training, social impact, cultural strategy, identity, and communications.

03Education

ART AND EDUCATION FOR REFLECTION

“Art and Education for Reflection” is a space dedicated to exploring and supporting human development through engagement with the arts. It is rooted in the belief that contact with culture from an early age can foster sensitivity, creativity, and peaceful coexistence.

The project’s central mission is to promote a culture of peace and respect for human rights through art. Education, tolerance, and respect are essential to life in society.

Family life, contact with nature, imaginative play, painting, music, and reading can all shape children’s emotional and intellectual development. Great artists help us understand society and show us different ways to cultivate creative energy.