About
Be Art brings together a multidisciplinary team working across curating, cultural management, communications, design, and artistic, musical, and audiovisual production. We collaborate with a wider network of specialists to develop projects connecting art, education, thought, and society.
Team
Sarah Pérez Roselló
Founder, Curator and Creative Director
Ginés Llorca Izquierdo
Communications and Coordination Manager
Guillermo Arazo
Press and Cultural Management
Iván Durán
Art Direction and Graphic Design
Marta López
Executive Manager and Public Relations
Andrés Lomander
Music Production
Francisco “Pancho” Lorenzo
Art Production
Anabel de José Arte
Art Production
Rocío Sirera
Executive Assistance and Public Relations
Sento Civera
Audiovisual Production
Alberto González
Camera and Audiovisual Production
Tavi Ribadelles
Camera and Audiovisual Production
Collaborators
Be Art develops its projects with a network of collaborators working across culture, education, communications, and business.
- Roberto Cabezas
- Paco González
- Pedro Nueno
- Rafael Marí
- Dani Borrás
- Carlos Bento-Company
- Carlos Cezanne
- A. Carolina Raiston
- Lucas Fois
- Federico Chiara
- Federico Borsotti
Founder
Sarah Pérez Roselló
Founder, Curator and Creative Director
Sarah Pérez Roselló is a seasoned cultural curator, art creator, and communication specialist with over two decades of experience in the arts. Her career has been marked by a commitment to fostering innovative cultural projects and connecting with renowned artists.
After studying Communication and Advertising, Sarah honed her skills in Milano and NYC, working on high-profile campaigns for Design Brands & DDB Company. She has also worked since her beginnings as a journalist specialising in culture, design, and architecture for important magazines in the sector, as well as collaborating with different art museums and developing content and audiovisual productions.
She holds a master’s degree from Columbia University and a Curator Art qualification from IE University. A pivotal moment in Sarah's career was the founding of Le Fabrique & ArtinGroup, a pioneering platform that brought together renowned artists, architects, designers, and musicians for exhibitions, conferences, and performances. This project solidified her reputation as a visionary in the cultural sphere.
Sarah's passion for education led her to establish Be Art Group, which aims to promote humanistic values through art and culture. She also completed a master's degree in Museology and Curatorship, further enhancing her expertise.
